Altia Sweden AB

A yearly innovation from Blossa

Challenge

For many years, Blossa held an unthreatened position in new and innovative mulled wine flavours. Today, that is not the case. Competitors are catching up and have started to launch their own versions of unexpected flavours as a mean of competition. So, what could we do to vitalize the brand further and manifest the position as a market leader?

Solution

When starting working with Blossa for the 2011 edition we created a design concept with the purpose to evolve with each new annual release, moving the brand into a larger context beyond the taste, and beyond the perception of a traditional Christmas drink. Blossa could continue the yearly releases, adding new exciting tastes to the traditional beverage – but in a larger context and with a greater story to tell. Since the 2013 Blossa has travelled to six different destinations, from India to the Swedish forest, to collect the most interesting ingredients and design elements available. 

In 2017 the coordinates 28°39’24.2’’N 77°13’18.5’’E led us to the spice market Khari Baoli in Old Deli. The design is inspired by Indian truck art, with colourful painting and patterns. The beverage itself tastes of sunny mango, cumin and a hint of chili, which all have inspired the colours on the bottle, from the gradient to the purple detailing.

Impact

The launch is considered one of the prime happenings for Swedish glögg lovers, and after all these years it still collects loads of positive comments from press and consumers alike.