Altia Sweden AB

Not your average birthday celebration

Challenge

In 2015 Altia launched a jubilee seal in a unique limited edition, Blossa 1895, to further confirm its position as the original glögg maker. By doing so they could successfully tell the story about small scale, craft and tradition as well as declare high quality and craftsmanship. When Finland celebrated its 100th anniversary of their independence Altia wanted to do something similar; to launch a new product that told a story about this historic event. They came to us for help with a design that supported the story and still connected with the previous design we made for Blossa 1895. 

Solution

In addition to crafts, recipes and cognac, inspiration was gathered from the existing product and partly from Finland's 100th anniversary as an independent state the 6th December 2017.

To give the products context we made a strategic decision to include them both in a historic collection, keeping them together in design expression – while still marking each design with the time they represent. 

The design of all History Collection products will hold together, while having their individual expressions with their own unique story based on the chosen year, as well as their respective recipes and ingredients. Everything according to Blossa's core values: quality, crafts and tradition.

Impact

The result is a limited edition glögg manifesting the Finnish independence in a way that suits a centennial. Worthy a celebration, don’t you think?