Ginger beer

Label design and copy

Challenge

Enjoy Wine & Spirits came to us and asked: How do we launch a genuine, natural, and classic-styled ginger beer that feels premium and leaves a mark on the competition?

Solution

Our solution was pretty simple neat. We designed a handcrafted, playful, and equally inviting label design that took inspiration from Vau de Ville and carnival esthetics from the same period. The ginger beer is brewed to the sound of barrel and drum. And boy is it crisp.

Impact

It has been immensely popular at Systembolaget since the release in 2018 and even got us a nomination in the Swedish Design Prize the same year.