Designing a space for co-creation and networking
As one of Sweden’s largest construction companies, Skanska is always on the lookout for new property concepts. Studio was one of them, a unique space for co-creation, entrepreneurship and networking - and at the time the only one of its kind in Sweden. While the house was constructed in one of the up and coming parts of Malmö, SDG got the assignment to give the house a name, develop the brand and design the experience.
Skanska had a commercial development project in the heart of Malmö, and wanted help with creating a strong communicative concept that infuse interest and high expectations, long before the first shovel of soil is turned. The concept should be easily transmitted to the physical environment and consequently clarify the value for buyers, the neighborhood and the business community
Welcome to STUDIO. The name STUDIO means ”room for creation” in Latin, and that’s exactly what it is: a house built for interactions and a workspace with built in innovation support. It is a platform for Swedish companies entering the world and the world’s companies entering the south of Sweden. STUDIO is created based on the insight that the new way of working blur out the lines between your job and your free time. People are flexible and mix and match between work, family time, meetings and interests – all explained through the concept Work, Stay, Play which worked as a manifesto for Studio as well as building blocks for communication and the visual identity.
Welcome to STUDIO – work, stay, play.
For Skanska STUDIO we did the brand concept, interior concept, communication material, naming and identity – way before similar players established in Stockholm. And by conceptualizing this new type of work-life balance for the first time we successfully helped Skanska attract new collaborators such as Story Hotel and Kasai restaurant, as well as entrepreneurs and innovative people alike.