FH Partners

Bringing an old French brand into the 21st century

Challenge

With its fascinating and enchanting history, the Victor Vaissier brand was the perfect raw material. Our task was to transform it into a relevant and modern soap brand.

Solution

We designed the new Victor Vaissier based on the insight that soap is now much more than a cleaning product, it’s a part of the home interior, adding a personal touch to the homes of design savvy Swedes.

We set out to revise the values and beauty of the original brand in a clean, contemporary design that appeals to modern senses, signals refinement and breathes quality. This way, we could bring the history of Victor Vaissier into modern affordable luxury. The French heritage continues to be present in the names of the products and a ‘je ne sais quoi’ in the design.

Impact

Victor Vaissier splashed into the beauty market like a fizzy bath bomb in a hot tub. Press, bloggers, retailers and consumers have taken back the lost son of luxury soap with big smiles, opening up for even more product launches that are equally fantastic, popping up in Instagram and Pinterest images from realtors, interior- and fashion influencers. Welcome back, Victor!