Making grooming accessible to anyone
Amazing Brands wanted to follow up the success of Zlatan Ibrahimović Parfums and launch a range of more accessible grooming products, available for a wider audience. Through strategy, concept development and design we created Zlatan Sport – a grooming series to help men feel like the best version of themselves, every day. To amplify the concept and lower the threshold to try, we gave each product a number and a clear purpose helping any man to put together his Right Routine.
|Industry:||Health & Beauty|
After four successful perfume launches, Zlatan Ibrahimović Parfums had proven their rightful place in the quality perfume department. But Zlatan is a man of the people, and the truth was that the perfumes weren’t accessible to everybody. It was time to follow up the success and create a series of products accessible to a wider target group, with a more personal Zlatan. SDG got the mission to create the name, concept and design for this new range of care products. But how do you conceptualize the world’s biggest athlete – making his greatness accessible to anyone?
It's often said that hard work tops talent and that the secret to success resides within the sum of your routines. No one knows this better than Zlatan himself.
Born out of his own bag and designed in his home country of Sweden, Zlatan Sport is a distinct range of grooming products that blend high quality with simplicity so that any man, regardless of experience level, can use them as a part of his daily routine.
Call it grooming, beauty or whatever you want; it’s about creating the best version of yourself. To do that, you don’t need every product on the market and you certainly don’t need the most expensive ones; you simply need the right products and The Right Routine.
Zlatan Sport is finally here for everybody around the world to see. Visible in everything from digital marketing to tv commercials, and in good company at Sweden’s largest pharmacy retailer, bringing the world of grooming and functional care products closer to everybody.